![]() PAW Patrol toy sales have generated millions of dollars in revenue for the corporation and increased Spin Master's presence in the preschool toy market. Spin Master has developed the show into a media franchise and released an ongoing line of toys based on it. They are also equipped with special hi-tech backpacks called "pup packs" that contain tools relating to the pups' jobs. They all reside in doghouses that transform into customized vehicles, or "pupmobiles", for their missions. Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol. The series premiered on Nickelodeon in the United States on August 12, 2013. TVO first ran previews of the show in August 2013. ![]() In Canada, the series is primarily broadcast on TVOntario as part of the TVOKids programing block. Albeit one that could be watched at home rather than warrant a trip to the theater.PAW Patrol is a Canadian computer-animated children's television series created by Keith Chapman and produced by Spin Master Entertainment, with animation provided by Guru Studio. But with a runtime that's just about right for its target audience, Paw Patrol: Ready, Race, Rescue feels like a treat for fans of the series. And the decision to give a new female character a pink car seems baffling - particularly as the series has been criticized for gender stereotyping in the past. Any sense of realism needs to be left at the door - a round-the-world race takes only a few minutes to complete. That's not to say some of the franchise's existing issues are overcome. There's also something to be enjoyed from the two villains of the piece - Cheetah and Mayor Humdinger ( Ron Pardo) - both caricatures of skulduggery, complete with mustache twirling and cackling. Thankfully Marshall navigates his leading role with ease, offering humor, a contagious enthusiasm, and a few important life lessons along the way. Basing Paw Patrol: Ready, Race, Rescue! around just one of the pups is likely to divide younger audiences, depending on how much affection they have for the Dalmatian puppy. All of the pups, along with the group's leader, Ryder - arguably a blessing for some parents - are sidelined, apart from Marshall. In the gang's second big screen adventure, this story makes a handbrake turn and takes a different direction to the TV series. To stay in the loop on more movies like this, you can sign up for weekly Family Movie Night emails. There is already plenty of Paw Patrol merchandise available to consumers and this movie is only likely to increase demand. But this only serves as a plot device for Marshall ( Lukas Engel) taking over driving duties. Whoosh ( Joseph Motiki) does sprain his arm after spinning his car off the track, meaning he can no longer race. However, the pups are always quick to the rescue. There are some moments of mild peril, such as when two giant snow boulders chase two characters down a mountain. ![]() But ultimately good overcomes evil and she fails in her quest. She also steals, cheats, and puts other competitors in danger in order to win the race. Cheetah (voiced by Addison Holley) is depicted as vain and jealous. But there remains some gender stereotyping with some female characters lazily portrayed in pink. ![]() There are a number of positive messages to be taken from the movie, such as teamwork, helpfulness, and believing in oneself. Parents need to know that Paw Patrol: Ready, Race, Rescue! is a stand-alone sequel to Paw Patrol: Mighty Pupsand a spin-off to the short-form TV series. ![]()
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